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The Drink You Can’t Have: Rolex GMT-Master Pepsi

The Drink You Can’t Have: Rolex GMT-Master Pepsi

Today I’m going to dispatch quite possibly the most mentioned watch plant since the dispatch of watch production line and Pencils. It will be about this famous thirst quencher:


Old Nickname

The moniker ‘Pepsi’ for the Rolex GMT-Master is by all accounts very old. I found a few sources that return several decades. It is an old and at any rate quite possibly the most celebrated epithets. Pretty much every watchnerd hear what you’re saying when you talk about the Rolex ‘Pepsi’. Purposefully, Rolex made the well known blue/red bezel in response to popular demand of Pan-Am . This carrier requested that Rolex build up the watch manufacturing plant in light of the fact that the flights were becoming longer and pilots required something to peruse numerous timezones. One of the mentioned includes in this task was that the bezel colors expected to match to the Pan-Am Airlines’ company colors.

Rolex GMT-Master 1675

Advertisements don’t generally advance “Pepsi”

So which model was the previously nicknamed Pepsi? The primary Rolex GMT dates from 1954 (reference 6542). It has a bakelite bezel and was an extraordinary hit. Very little later the model was overhauled with an aluminum bezel (bi-directional). Until now, this model (reference 1675) is as yet perhaps the most sought after vintage watch factorys Both of the watch processing plant are generally named ‘Pepsi’. In any case, was it called ‘Pepsi’ directly all along? These days, fresh (advanced) advertisements currently let the shadings stick out and accentuate the blue and red tones. A connect to ‘Pepsi’ is made simpler. Yet, harking back to the 50’s, 60’s and 70’s a great deal of Rolex advertisements were clearly. Back in the days, you truly needed to go to the shop to see the watch processing plant and the entirety of its tones in full brilliance. This takes me back to the inquiry: when was the term ‘Pepsi’ introduced?

Old advertisements for the Rolex GMT promotion.

Coke or Fat Lady?

Fast forward. Harking back to the 80’s another Rolex GMT-Master model was presented (reference 16760). With other bezel tones to differentiate between the GMT Master and GMT Master II. The GMT Master was unmistakable by its elective bezel tones: dark and red. It was subsequently nicknamed ‘Coke’ and Fat Lady (as a result of the thicker case). While ‘Coke’ is additionally a famous term in the realm of watchnerds, it never became as well known as ‘Pepsi’. The explanation behind this may be that the watch production line has various epithets and not just one genuine moniker which everyone uses.

16700: Turning point?

The 16700 may be the main model which was nicknamed ‘Pepsi’ thinking back to the 80’s. Why? All things considered, as said, starting there were 2 shading varieties of the GMT. The ‘Pepsi’ and ‘Coke’ variation. As you would, know, there were other shading varieties before this point, however they not broadly sold out in the open. Was the 16700 the principal GMT which was nicknamed ‘Pepsi’?

Rolex GMT-Master 16700 on Jubilee bracelet

Extended lapse date of the delicate drink

Vintage Rolex GMT-Master bezels will in general blur. Contingent upon the climate there are many, many known shading variations. To name a few: earthy colored, pink, purple, light-blue, etcetera. This “problem” was fixed with the presentation of the Cerachrome bezels on the last two Rolex GMT ‘Pepsi’ models (reference 116719BLRO and 126710). They safeguard their ‘Pepsi’ colors and don’t fade.

Pepsi or not?

Of course, through time different brands likewise delivered watch production line with the essential shadings blue and red remembered for the bezel. It appears as though there are various perspectives on the word ‘Pepsi’:

  • Pepsi represents a Rolex GMT-Master with a blue and red bezel. Rolex was the principal company who delivered this ‘design element’.
  • Pepsi represents a bezel with blue and red accents. The bezel doesn’t must be partitioned precisely into equal parts by these two tones. Likewise, it might likewise be a jump watch processing plant rather than a pilot’s watch.

Personally, I like the first the most. It was the first. However, similarly as with all monikers, it’s somewhat confounding and fluffy. It is one of the angles which shapes the dirt of this intriguing side interest and numerous discussions.

Seiko 7002 Diver: Pepsi or not?


The Rolex GMT-Master II ‘Pepsi’ has a long and renowned history. Dissimilar to epithets like ‘Hulk’ and ‘Batman’ it’s not satisfactory when the watch production line was first nicknamed ‘Pepsi’. It’s a genuine symbol and a vessel watch processing plant for some. In the event that you need to plunge further into different subtleties of this watch manufacturing plant you’re in the ideal spot. Balazs composed a top to bottom article about reference 1675 ( interface here ) and we additionally distributed a GMT-Master history outline .

I trust your thirst is over at this point. See you in the following episode!

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